Government Dental College and Hospital, Jamnagar

Problem Statement

The Government Dental College and Hospital (GDCH), Jamnagar, recognized the need for a modern website that caters to its diverse user base, including students, parents, and patients. Research revealed that many government sites were outdated, unresponsive, or lacked a digital presence altogether. With the Prime Minister of India’s push for Digital India, PixelSkye saw a unique opportunity to establish a benchmark for government institutions in the Kutch and Saurashtra regions.

Solution Provided

Our team focused on comprehensive UI/UX design to ensure intuitive navigation and accessibility for all users. We collaborated closely with individual staff members and the Dean to gather insights about their work, departmental offerings, types of courses, and patient demographics. This collaborative approach informed our design and content strategy.

We created a responsive and modern eCommerce website (for any potential online services) equipped to cater to the US and Canada markets, featuring secure shipping capabilities. We integrated a smart payment gateway, including options like Amazon Pay, to streamline transactions. Our Business Email Services and hosting solutions, along with Content Delivery Network (CDN) integration, ensure a reliable and secure online presence, allowing for efficient management of digital assets.

Additionally, we created social media templates to enhance their digital marketing efforts and performed professional photography to showcase their Pashmina products effectively. Our promotional strategy included the introduction of seasonal coupons, driving sales during festive periods and significantly boosting customer engagement.

Key Features and Services Offered

• Brand Identity and Packaging Design
• Responsive E-commerce Website Development
• Custom Business Email and Hosting Solutions
• Smart Payment Gateway Integration
• Product Listings on Amazon and Google Lens
• Social Media Template Design
• Seasonal Promotions and Coupons

Research and Analysis

We conducted extensive market research to identify competitors and understand the needs of user personas who appreciate premium woolen clothing. This research highlighted the importance of showcasing the handmade manufacturing process and the cultural significance behind Pashmina, emphasizing the craftsmanship of local artisans. Our findings informed our SEO strategies to ensure Luxury Pashmina ranks well in search results, driving organic traffic to the site.

Challenges Faced

Creating a brand that stands out in a competitive market while preserving the traditional essence of Pashmina was a key challenge. We focused on addressing this by ensuring that every design element and marketing strategy highlighted the authenticity and luxury associated with Pashmina fabrics.